Instagram Research · Classical Music Organizations · 2025

What Actually Grows an Orchestra's Instagram Following?

A data analysis of 50+ orchestras and opera companies — testing four common assumptions to find the one strategy that actually works.

50+

Organizations Studied

4

Hypotheses Tested

1

Clear Answer

Instagram Research · Classical Music Organizations · 2025

What Actually Grows an Orchestra's Instagram Following?

A data analysis of 50+ orchestras and opera companies — testing four common assumptions to find the one strategy that actually works.

50+

Organizations Studied

4

Hypotheses Tested

1

Clear Answer

Question 01

Does Posting More Mean More Followers?

No significant relationship — posting volume alone doesn't drive audience growth. Organizations posting constantly can still plateau, while others post sparingly and soar.

Scatter chart: posts in last 3 months vs. Instagram followers.

Posts in last 3 months vs. total followers · MandyMac Creative analysis, 2025

Spearman r = 0.21 p = 0.15 · not significant N = 49

What the outliers reveal

Cincinnati Symphony posted 140 times in 3 months and has 61,500 followers. Houston Symphony posted just twice and has 53,600. More effort, nearly identical results.

Organization	Posts (3 mo.)	Followers
Metropolitan Opera	130	709,000
Los Angeles Philharmonic	102	296,000
NY Philharmonic	53	276,000
Chicago Symphony	40	200,000
Boston Symphony	50	190,000
SF Symphony	27	141,000
Philadelphia Orchestra	48	117,000
Cleveland Orchestra	58	72,300
Toronto Symphony	45	70,400
SF Opera	57	67,100
Dallas Symphony	46	64,300
Cincinnati Symphony	140	61,500
Lyric Opera Chicago	18	59,900
Seattle Symphony	60	59,000
Detroit Symphony	19	56,900
Minnesota Orchestra	24	55,000
Houston Symphony	2	53,600
Pittsburgh Symphony	48	53,000
Atlanta Symphony	58	49,000
St. Louis Symphony	54	45,200
Nashville Symphony	84	43,800
San Diego Symphony	27	41,600
National Symphony DC	24	41,200
Baltimore Symphony	35	35,600
Vancouver Symphony	30	35,500
Indianapolis Symphony	69	31,800
OSM Montreal	37	27,200
Colorado Symphony	60	27,000
Oregon Symphony	24	26,000
Utah Symphony	66	22,500
Kansas City Symphony	13	20,600
Charlotte Symphony	39	18,900
Louisville Orchestra	29	18,700
Phoenix Symphony	45	18,600
Fort Worth Symphony	52	18,100
Buffalo Philharmonic	10	15,600
New Jersey Symphony	61	12,000
Florida Orchestra	43	11,700
Milwaukee Symphony	36	11,100
NC Symphony	66	10,900
Hawaii Symphony	47	10,900
Jacksonville Symphony	71	10,400
Columbus Symphony	67	10,300
Rochester Philharmonic	43	9,875
Winnipeg Symphony	34	9,510
Grand Rapids Symphony	21	7,117
Virginia Symphony	44	6,573
Toledo Symphony	35	5,776
St. Paul Chamber Orchestra	3	5,214

Notable outliers highlighted

Question 01

Does Posting More Mean More Followers?

No significant relationship — posting volume alone doesn't drive audience growth. Organizations posting constantly can still plateau, while others post sparingly and soar.

Posts in last 3 months vs. total followers · MandyMac Creative analysis, 2025

Spearman r = 0.21p = 0.15 · not significant

What the outliers reveal

Cincinnati Symphony posted 140 times in 3 months and has 61,500 followers. Houston Symphony posted just twice and has 53,600. More effort, nearly identical results.

Organization	Posts (3 mo.)	Followers
Metropolitan Opera	130	709,000
Los Angeles Philharmonic	102	296,000
NY Philharmonic	53	276,000
Chicago Symphony	40	200,000
Boston Symphony	50	190,000
SF Symphony	27	141,000
Philadelphia Orchestra	48	117,000
Cleveland Orchestra	58	72,300
Toronto Symphony	45	70,400
SF Opera	57	67,100
Dallas Symphony	46	64,300
Cincinnati Symphony	140	61,500
Lyric Opera Chicago	18	59,900
Seattle Symphony	60	59,000
Detroit Symphony	19	56,900
Minnesota Orchestra	24	55,000
Houston Symphony	2	53,600
Pittsburgh Symphony	48	53,000
Atlanta Symphony	58	49,000
St. Louis Symphony	54	45,200
Nashville Symphony	84	43,800
San Diego Symphony	27	41,600
National Symphony DC	24	41,200
Baltimore Symphony	35	35,600
Vancouver Symphony	30	35,500
Indianapolis Symphony	69	31,800
OSM Montreal	37	27,200
Colorado Symphony	60	27,000
Oregon Symphony	24	26,000
Utah Symphony	66	22,500
Kansas City Symphony	13	20,600
Charlotte Symphony	39	18,900
Louisville Orchestra	29	18,700
Phoenix Symphony	45	18,600
Fort Worth Symphony	52	18,100
Buffalo Philharmonic	10	15,600
New Jersey Symphony	61	12,000
Florida Orchestra	43	11,700
Milwaukee Symphony	36	11,100
NC Symphony	66	10,900
Hawaii Symphony	47	10,900
Jacksonville Symphony	71	10,400
Columbus Symphony	67	10,300
Rochester Philharmonic	43	9,875
Winnipeg Symphony	34	9,510
Grand Rapids Symphony	21	7,117
Virginia Symphony	44	6,573
Toledo Symphony	35	5,776
St. Paul Chamber Orchestra	3	5,214

Notable outliers highlighted

Question 02

Is It Just About Market Size?

Market size is the single strongest structural predictor of follower count — but it explains only part of the picture. The organizations above and below the trendline tell the more interesting story.

Chart: Instagram followers vs. metro area population.

Instagram followers vs. metro area population · MandyMac Creative analysis, 2025

Spearman r = 0.61 highly significant N = 47

What the outliers reveal

SF Symphony (metro: 827K) has 141,000 followers — more than St. Louis Symphony in a market of 3.1M (45,200 followers). Cincinnati (metro: 309K) has 61,500. City size matters, but it does not determine outcomes.

Organization	Followers	Metro Population
Chicago Symphony	200,000	9,400,000
Boston Symphony	190,000	4,400,000
SF Symphony	141,000	827,526
Philadelphia Orchestra	117,000	6,330,000
Cleveland Orchestra	72,300	372,624
Toronto Symphony	70,400	2,800,000
SF Opera	67,100	827,526
Dallas Symphony	64,300	1,305,370
Cincinnati Symphony	61,500	309,313
Lyric Opera Chicago	59,900	9,400,000
Seattle Symphony	59,000	4,150,000
Detroit Symphony	56,900	645,000
Minnesota Orchestra	55,000	429,954
Houston Symphony	53,600	2,304,000
Pittsburgh Symphony	53,000	303,000
Atlanta Symphony	49,000	520,000
St. Louis Symphony	45,200	3,100,000
Nashville Symphony	43,800	715,884
San Diego Symphony	41,600	3,336,000
National Symphony DC	41,200	827,526
Baltimore Symphony	35,600	585,706
Vancouver Symphony	35,500	2,700,000
Indianapolis Symphony	31,800	888,000
OSM Montreal	27,200	1,800,000
Colorado Symphony	27,000	715,522
Oregon Symphony	26,000	652,503
Utah Symphony	22,500	200,000
Kansas City Symphony	20,600	508,000
Charlotte Symphony	18,900	879,709
Louisville Orchestra	18,700	782,969
Phoenix Symphony	18,600	1,600,000
Fort Worth Symphony	18,100	1,000,000
Buffalo Philharmonic	15,600	278,349
New Jersey Symphony	12,000	47,000
Florida Orchestra	11,700	267,000
Milwaukee Symphony	11,100	577,222
NC Symphony	10,900	1,600,000
Hawaii Symphony	10,900	344,000
Jacksonville Symphony	10,400	1,000,000
Columbus Symphony	10,300	905,708
Rochester Philharmonic	9,875	211,000
Winnipeg Symphony	9,510	749,607
Grand Rapids Symphony	7,117	200,000
Virginia Symphony	6,573	238,000
Toledo Symphony	5,776	287,000
St. Paul Chamber Orchestra	5,214	311,527
Hartford Symphony	4,203	124,000

Notable outliers highlighted

Question 02

Is It Just About Market Size?

Market size is the single strongest structural predictor of follower count — but it explains only part of the picture. The organizations above and below the trendline tell the more interesting story.

Instagram followers vs. metro area population · MandyMac Creative analysis, 2025

Spearman r = 0.61 highly significant N = 47

What the outliers reveal

SF Symphony (metro: 827K) has 141,000 followers — more than St. Louis Symphony in a market of 3.1M. Cincinnati (metro: 309K) has 61,500. City size matters, but it does not determine outcomes.

Organization	Followers	Metro Pop.
Chicago Symphony	200,000	9,400,000
Boston Symphony	190,000	4,400,000
SF Symphony	141,000	827,526
Philadelphia Orchestra	117,000	6,330,000
Cleveland Orchestra	72,300	372,624
Toronto Symphony	70,400	2,800,000
SF Opera	67,100	827,526
Dallas Symphony	64,300	1,305,370
Cincinnati Symphony	61,500	309,313
Lyric Opera Chicago	59,900	9,400,000
Seattle Symphony	59,000	4,150,000
Detroit Symphony	56,900	645,000
Minnesota Orchestra	55,000	429,954
Houston Symphony	53,600	2,304,000
Pittsburgh Symphony	53,000	303,000
Atlanta Symphony	49,000	520,000
St. Louis Symphony	45,200	3,100,000
Nashville Symphony	43,800	715,884
San Diego Symphony	41,600	3,336,000
National Symphony DC	41,200	827,526
Baltimore Symphony	35,600	585,706
Vancouver Symphony	35,500	2,700,000
Indianapolis Symphony	31,800	888,000
OSM Montreal	27,200	1,800,000
Colorado Symphony	27,000	715,522
Oregon Symphony	26,000	652,503
Utah Symphony	22,500	200,000
Kansas City Symphony	20,600	508,000
Charlotte Symphony	18,900	879,709
Louisville Orchestra	18,700	782,969
Phoenix Symphony	18,600	1,600,000
Fort Worth Symphony	18,100	1,000,000
Buffalo Philharmonic	15,600	278,349
New Jersey Symphony	12,000	47,000
Florida Orchestra	11,700	267,000
Milwaukee Symphony	11,100	577,222
NC Symphony	10,900	1,600,000
Hawaii Symphony	10,900	344,000
Jacksonville Symphony	10,400	1,000,000
Columbus Symphony	10,300	905,708
Rochester Philharmonic	9,875	211,000
Winnipeg Symphony	9,510	749,607
Grand Rapids Symphony	7,117	200,000
Virginia Symphony	6,573	238,000
Toledo Symphony	5,776	287,000
St. Paul Chamber Orchestra	5,214	311,527
Hartford Symphony	4,203	124,000

Notable outliers highlighted

Question 03

Does a Vibrant Arts Ecosystem Predict Instagram Reach?

There's a real relationship here — but it's not the whole story, and it's not something your team controls. Being in a vibrant arts city gives you a tailwind, not a guarantee.

Scatter chart: SMU Arts Vibrancy rank vs. Instagram followers.

SMU Arts Vibrancy Rank (1 = most vibrant) vs. followers · N = 32 · MandyMac Creative, 2025

Spearman r = 0.46 p = 0.008 · significant N = 32

What the outliers reveal

Hartford Symphony sits in vibrancy rank 22 — a highly active arts market — yet has only 4,203 followers. San Diego Symphony ranks 91st and has 41,600. Your city is context, not destiny.

Organization	Followers	SMU Vibrancy Rank
Metropolitan Opera	709,000	3
Los Angeles Philharmonic	296,000	12
NY Philharmonic	276,000	2
Chicago Symphony	200,000	26
Boston Symphony	190,000	9
SF Symphony	141,000	2
Philadelphia Orchestra	117,000	17
Cleveland Orchestra	72,300	50
SF Opera	67,100	2
Cincinnati Symphony	61,500	42
Lyric Opera Chicago	59,900	26
Seattle Symphony	59,000	23
Minnesota Orchestra	55,000	18
Pittsburgh Symphony	53,000	76
Atlanta Symphony	49,000	75
St. Louis Symphony	45,200	53
Nashville Symphony	43,800	8
San Diego Symphony	41,600	91
National Symphony DC	41,200	5
Baltimore Symphony	35,600	46
Vancouver Symphony	35,500	34
Indianapolis Symphony	31,800	84
Colorado Symphony	27,000	54
Oregon Symphony	26,000	34
Utah Symphony	22,500	48
Kansas City Symphony	20,600	65
Buffalo Philharmonic	15,600	69
New Jersey Symphony	12,000	36
Columbus Symphony	10,300	92
Rochester Philharmonic	9,875	35
Hartford Symphony	4,203	22
New Haven Symphony	3,035	7

Notable outliers highlighted

Question 03

Does a Vibrant Arts Ecosystem Predict Instagram Reach?

There's a real relationship here — but it's not the whole story, and it's not something your team controls. Being in a vibrant arts city gives you a tailwind, not a guarantee.

SMU Arts Vibrancy Rank (1 = most vibrant) vs. followers · N = 32 · MandyMac Creative, 2025

Spearman r = 0.46 p = 0.008 · significant N = 32

What the outliers reveal

Hartford Symphony sits in vibrancy rank 22 — a highly active arts market — yet has only 4,203 followers. San Diego Symphony ranks 91st and has 41,600. Your city is context, not destiny.

Organization	Followers	Vibrancy Rank
Metropolitan Opera	709,000	3
Los Angeles Philharmonic	296,000	12
NY Philharmonic	276,000	2
Chicago Symphony	200,000	26
Boston Symphony	190,000	9
SF Symphony	141,000	2
Philadelphia Orchestra	117,000	17
Cleveland Orchestra	72,300	50
SF Opera	67,100	2
Cincinnati Symphony	61,500	42
Lyric Opera Chicago	59,900	26
Seattle Symphony	59,000	23
Minnesota Orchestra	55,000	18
Pittsburgh Symphony	53,000	76
Atlanta Symphony	49,000	75
St. Louis Symphony	45,200	53
Nashville Symphony	43,800	8
San Diego Symphony	41,600	91
National Symphony DC	41,200	5
Baltimore Symphony	35,600	46
Vancouver Symphony	35,500	34
Indianapolis Symphony	31,800	84
Colorado Symphony	27,000	54
Oregon Symphony	26,000	34
Utah Symphony	22,500	48
Kansas City Symphony	20,600	65
Buffalo Philharmonic	15,600	69
New Jersey Symphony	12,000	36
Columbus Symphony	10,300	92
Rochester Philharmonic	9,875	35
Hartford Symphony	4,203	22
New Haven Symphony	3,035	7

Notable outliers highlighted

So if it's not posting volume, market size, or arts ecosystem — what can your team actually control?

It turns out the answer shows up clearly in the data. And it's not about working harder. It's about choosing the right format.

So if it's not posting volume, market size, or arts ecosystem — what can your team actually control?

It turns out the answer shows up clearly in the data. And it's not about working harder. It's about choosing the right format.

Question 04

Static Post Types and Follower Count

Single images actively work against you. Carousels are neutral. If your feed leans on static content, the data suggests it may be holding your growth back.

Two scatter charts: single images (r=-0.40) and carousels (r=-0.01) vs. follower count.

% single images and % carousels vs. followers · MandyMac Creative analysis, 2025

Singles: r = −0.40 · p = 0.004 Carousels: r = −0.01 · n.s.

What this means in practice

Every percentage point you shift away from single images and toward Reels is a meaningful change. Hartford Symphony posts 70% single images — 4,203 followers. Toledo Symphony posts 100% static images, 0 Reels — 5,776 followers. The pattern holds consistently across the dataset.

Question 04

Static Post Types and Follower Count

Single images actively work against you. Carousels are neutral. If your feed leans on static content, the data suggests it may be holding your growth back.

% single images and % carousels vs. followers · MandyMac Creative analysis, 2025

Singles: r = −0.40 · p = 0.004 Carousels: r = −0.01 · n.s.

What this means in practice

Every percentage point you shift away from single images and toward Reels is a meaningful change. Hartford Symphony posts 70% single images — 4,203 followers. Toledo posts 100% static, 0 Reels — 5,776 followers.

Question 05 · The Answer

Reels and Follower Count: The Variable That Actually Moves the Needle

Among all the variables examined — market size, vibrancy, posting volume, content type — the proportion of posts that are Reels is the one your team controls directly, and it is among the most predictive.

Scatter chart: % of posts that are Reels vs. Instagram followers.

% of posts that are Reels vs. total followers · N = 50 · MandyMac Creative, 2025

Spearman r = 0.42 p < 0.001 · significant N = 50

The key takeaway

Organizations at 0–20% Reels tend to have lower follower counts. Organizations at 60–90% Reels consistently outperform. Toronto Symphony (89% Reels) has 70,400 followers. Toledo Symphony (0% Reels) has 5,776.

Do more with less

You don't need to post every day. You need to make fewer, higher-quality Reels — and let the algorithm do the rest. Reels reach non-followers. Static images largely do not.

What this means for your organization

If even 40% of your posts became Reels — without increasing your total volume — the data suggests you'd outperform the average organization in this study.

Organization	Followers	Reels	% Reels	Single Images	% Singles	Carousels	% Carousels	Total Posts
Toronto Symphony	70,400	17	89%	2	11%	0	0%	19
Baltimore Symphony	35,600	17	89%	1	5%	1	5%	19
St. Louis Symphony	45,200	21	88%	1	4%	2	8%	24
Minnesota Orchestra	55,000	17	85%	0	0%	3	15%	20
Lyric Opera Chicago	59,900	27	82%	1	3%	5	15%	33
NC Symphony	10,900	27	82%	4	12%	2	6%	33
Houston Symphony	53,600	12	75%	1	6%	3	19%	16
Louisville Orchestra	18,700	26	74%	0	0%	9	26%	35
National Symphony DC	41,200	4	67%	2	33%	0	0%	6
Colorado Symphony	27,000	22	63%	11	31%	2	6%	35
SF Symphony	141,000	8	62%	2	15%	3	23%	13
Detroit Symphony	56,900	10	62%	1	6%	5	31%	16
Cleveland Orchestra	72,300	25	61%	3	7%	13	32%	41
Hawaii Symphony	10,900	9	60%	1	7%	5	33%	15
Dallas Symphony	64,300	17	59%	1	3%	11	38%	29
SF Opera	67,100	15	58%	2	8%	9	35%	26
Boston Symphony	190,000	18	53%	4	12%	12	35%	34
Metropolitan Opera	709,000	32	46%	20	29%	17	25%	69
Chicago Symphony	200,000	12	44%	0	0%	15	56%	27
Rochester Philharmonic	9,875	12	44%	2	7%	13	48%	27
New Jersey Symphony	12,000	10	43%	7	30%	6	26%	23
Kansas City Symphony	20,600	5	42%	2	17%	5	42%	12
San Diego Symphony	41,600	8	40%	2	10%	10	50%	20
Florida Orchestra	11,700	6	40%	4	27%	5	33%	15
Oregon Symphony	26,000	7	39%	3	17%	8	44%	18
Indianapolis Symphony	31,800	12	38%	12	38%	8	25%	32
Pittsburgh Symphony	53,000	11	37%	5	17%	14	47%	30
Vancouver Symphony	35,500	7	37%	12	63%	0	0%	19
Utah Symphony	22,500	7	37%	5	26%	7	37%	19
Seattle Symphony	59,000	12	36%	16	48%	5	15%	33
Nashville Symphony	43,800	14	36%	16	41%	9	23%	39
OSM Montreal	27,200	10	36%	11	39%	7	25%	28
Cincinnati Symphony	61,500	25	35%	23	32%	24	33%	72
Phoenix Symphony	18,600	8	35%	9	39%	6	26%	23
Atlanta Symphony	49,000	11	34%	10	31%	11	34%	32
Charlotte Symphony	18,900	4	33%	3	25%	5	42%	12
St. Paul Chamber Orchestra	5,214	1	33%	0	0%	2	67%	3
Los Angeles Philharmonic	296,000	12	31%	15	38%	12	31%	39
Jacksonville Symphony	10,400	10	31%	6	19%	16	50%	32
Columbus Symphony	10,300	14	27%	11	22%	26	51%	51
Philadelphia Orchestra	117,000	6	26%	4	17%	13	57%	23
NY Philharmonic	276,000	4	24%	3	18%	10	59%	17
Virginia Symphony	6,573	4	20%	7	35%	9	45%	20
Milwaukee Symphony	11,100	5	18%	11	39%	12	43%	28
Fort Worth Symphony	18,100	4	17%	5	21%	15	62%	24
Grand Rapids Symphony	7,117	3	17%	11	61%	4	22%	18
Buffalo Philharmonic	15,600	2	14%	7	50%	5	36%	14
Winnipeg Symphony	9,510	1	10%	7	70%	2	20%	10
Hartford Symphony	4,203	2	6%	23	70%	8	24%	33
Toledo Symphony	5,776	0	0%	8	100%	0	0%	8

Notable outliers highlighted

Question 05 · The Answer

Reels and Follower Count: The Variable That Actually Moves the Needle

Among all the variables examined, the proportion of posts that are Reels is the one your team controls directly — and it is among the most predictive.

% of posts that are Reels vs. total followers · N = 50 · MandyMac Creative, 2025

Spearman r = 0.42 p < 0.001 · significant N = 50

The key takeaway

Organizations at 0–20% Reels tend to have lower follower counts. Organizations at 60–90% Reels consistently outperform. Toronto Symphony (89% Reels) has 70,400 followers. Toledo Symphony (0% Reels) has 5,776.

What this means for your organization

Reels reach non-followers. Static images largely do not. Shifting your content mix toward Reels is the variable this data most directly supports as a driver of audience growth.

Organization	Followers	Reels	% Reels	Singles	% Singles	Carousels	% Car.	Total
Toronto Symphony	70,400	17	89%	2	11%	0	0%	19
Baltimore Symphony	35,600	17	89%	1	5%	1	5%	19
St. Louis Symphony	45,200	21	88%	1	4%	2	8%	24
Minnesota Orchestra	55,000	17	85%	0	0%	3	15%	20
Lyric Opera Chicago	59,900	27	82%	1	3%	5	15%	33
NC Symphony	10,900	27	82%	4	12%	2	6%	33
Houston Symphony	53,600	12	75%	1	6%	3	19%	16
Louisville Orchestra	18,700	26	74%	0	0%	9	26%	35
National Symphony DC	41,200	4	67%	2	33%	0	0%	6
Colorado Symphony	27,000	22	63%	11	31%	2	6%	35
SF Symphony	141,000	8	62%	2	15%	3	23%	13
Detroit Symphony	56,900	10	62%	1	6%	5	31%	16
Cleveland Orchestra	72,300	25	61%	3	7%	13	32%	41
Hawaii Symphony	10,900	9	60%	1	7%	5	33%	15
Dallas Symphony	64,300	17	59%	1	3%	11	38%	29
SF Opera	67,100	15	58%	2	8%	9	35%	26
Boston Symphony	190,000	18	53%	4	12%	12	35%	34
Metropolitan Opera	709,000	32	46%	20	29%	17	25%	69
Chicago Symphony	200,000	12	44%	0	0%	15	56%	27
Rochester Philharmonic	9,875	12	44%	2	7%	13	48%	27
New Jersey Symphony	12,000	10	43%	7	30%	6	26%	23
Kansas City Symphony	20,600	5	42%	2	17%	5	42%	12
San Diego Symphony	41,600	8	40%	2	10%	10	50%	20
Florida Orchestra	11,700	6	40%	4	27%	5	33%	15
Oregon Symphony	26,000	7	39%	3	17%	8	44%	18
Indianapolis Symphony	31,800	12	38%	12	38%	8	25%	32
Pittsburgh Symphony	53,000	11	37%	5	17%	14	47%	30
Vancouver Symphony	35,500	7	37%	12	63%	0	0%	19
Utah Symphony	22,500	7	37%	5	26%	7	37%	19
Seattle Symphony	59,000	12	36%	16	48%	5	15%	33
Nashville Symphony	43,800	14	36%	16	41%	9	23%	39
OSM Montreal	27,200	10	36%	11	39%	7	25%	28
Cincinnati Symphony	61,500	25	35%	23	32%	24	33%	72
Phoenix Symphony	18,600	8	35%	9	39%	6	26%	23
Atlanta Symphony	49,000	11	34%	10	31%	11	34%	32
Charlotte Symphony	18,900	4	33%	3	25%	5	42%	12
St. Paul Chamber Orchestra	5,214	1	33%	0	0%	2	67%	3
Los Angeles Philharmonic	296,000	12	31%	15	38%	12	31%	39
Jacksonville Symphony	10,400	10	31%	6	19%	16	50%	32
Columbus Symphony	10,300	14	27%	11	22%	26	51%	51
Philadelphia Orchestra	117,000	6	26%	4	17%	13	57%	23
NY Philharmonic	276,000	4	24%	3	18%	10	59%	17
Virginia Symphony	6,573	4	20%	7	35%	9	45%	20
Milwaukee Symphony	11,100	5	18%	11	39%	12	43%	28
Fort Worth Symphony	18,100	4	17%	5	21%	15	62%	24
Grand Rapids Symphony	7,117	3	17%	11	61%	4	22%	18
Buffalo Philharmonic	15,600	2	14%	7	50%	5	36%	14
Winnipeg Symphony	9,510	1	10%	7	70%	2	20%	10
Hartford Symphony	4,203	2	6%	23	70%	8	24%	33
Toledo Symphony	5,776	0	0%	8	100%	0	0%	8

Notable outliers highlighted

Ready to grow smarter?

Do More With Less — and Actually Grow Your Audience

The organizations winning on Instagram aren't working harder. They're making strategic choices about what they put on the platform. I help classical music organizations build that strategy — rooted in data, built around your team's capacity.

Let's Work Together

Ready to grow smarter?

Do More With Less — and Actually Grow Your Audience

The organizations winning on Instagram aren't working harder. They're making strategic choices about what goes on the platform. I can help you build that strategy.

Let's Work Together